ECHO

August 7, 2017 2:14 am Published by Leave your thoughts

ECHO

E-cigarette Packaging & Branding

The market for electric cigarettes really fascinates me. The basic nature of the product has really opened the doors for some interesting packaging and marketing strategies. Looking at the current market of little bottles with pipette caps, I saw that something novel and enticing could be done to make a product really stand out. With this in mind, I developed ECHO, a fictional brand of “e-juice” that offers three flavors of their product in capsule-style bottles.

Details

of the project

Deliverables:

Logo & Branding
Packaging
Branded product
Virtual Reality App

Tools:

Illustrator
Photoshop

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