The Phase II brand arose out of a desire of mine to brand the bikes I had built in my free time. The name comes from the point in the rotation of a crank where the most force is exerted as well as a metaphor for always seeking what is next. The helix shaped logo emulates the phasing of waves. Today, Phase II brings fixed gear aluminum frames to the modern urban rider as a solution for their sluggish steel counterparts.
of the project
Logo & branding Website Ad campaign Intro booklet Stationery
Illustrator Photoshop InDesign