Phase II

August 8, 2017 2:14 am Published by Leave your thoughts

Phase II

Bicycle Company

The Phase II brand arose out of a desire of mine to brand the bikes I had built in my free time. The name comes from the point in the rotation of a crank where the most force is exerted as well as a metaphor for always seeking what is next. The helix shaped logo emulates the phasing of waves. Today, Phase II brings fixed gear aluminum frames to the modern urban rider as a solution for their sluggish steel counterparts.

Details

of the project

Deliverables:

Logo & branding
Website
Ad campaign
Intro booklet
Stationery

Tools:

Illustrator
Photoshop
InDesign

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